every place is unique and biodiverse and important, not just a rare untouched jungle on the other side of the world
And some very evil individuals make a lot of profit off the fact that people think the place they live is "already destroyed of biodiversity" and "boring" and only "used to be" valuable.
Corporations that want to cut down forests and destroy wetlands and obliterate prairies like it when nobody thinks their home is valuable enough to fight for. When everybody thinks the "untouched pristine wilderness" is all that matters, corporations can destroy all they want, because everywhere's been touched.